Tip Top Stories is an online store where you can personalize books for adults and kids. Regarding the adult books, several templates and topics are available, and unlike many competitors the focus is not only photography but writing. The bookBuilder includes instructions and examples in order to provide assistance in drafting a book step by step.
From Witch story to magical Christmas theme books, Tip Top stories offers various books, beautifully illustrated featuring name personalization. Tip Top Stories collaborated with talented French authors and illustrators to create a high-quality book collection.
I have been involved in the project from the early beginning. In light of both the complexity and amount of work required on the website development, a digital agency was in charge of the whole project. My role has been to create book layouts, illustrations, and prepare the interactive PDFs in order to meet the online bookbuilder requirements, which part has been particularly challenging because of the technical constraints.
Regarding digital communication, I was responsible for designing and developing a highly customized newsletter integrated into Mailchimp, and assisted the client in managing the newsletter campaigns. For the website, I also created various key visuals to support new product launches, seasonal offers, and different visuals like the book mockup pictures on every product page.
The project was significant because it required various skills and stakeholders to achieve it. It was a valuable experience for me. I worked closely with the client to coordinate different aspects of the projects, for example the website user experience, or how we can promote the brand and products online.
The cover of a book is important in attracting readers and illustrate what the book is about. I have designed various book covers for collections. The challenge was to create covers that will appeal to the right audience, and to achieve an illustration style, font, and colours which have to be carefully chosen and laid out.
As part of the overall marketing strategy, I designed and developed a responsive EDM. I created and set up a Mailchimp account, with the goal of providing flexibility, and the template has been optimized for this ESP.Check it out